We are proud to announce that ALL WEST LACROSSE is merging with ADVNC LACROSSE. ADVNC and All West Lacrosse will now operate as one company which will be led by Chris Rotelli and ADVNC Lacrosse, starting with our Fall Programs beginning in August. The All West Lacrosse programs will now be called: ADVNC LACROSSE NORTH BAY and joins ADVNC San Francisco, Sacramento, East Bay, South Bay, Lake Tahoe, and Seattle as one of ADVNC Lacrosse’s seven regions.

This is a very exciting event for both companies and our respective lacrosse families. The addition of ADVNC to the North Bay will add exciting new resources to All West Lacrosse players in the North Bay and San Francisco.

The All West Lacrosse leadership team of Matt Ogelsby, as Vice President ADVNC North Bay and Charles Henry as Director ADVNC North Bay, will continue to work with current and future North Bay players & families. Ogelsby & Henry will continue to oversee all of the region’s programs and events. Other team members will also continue in their respective roles.

Existing All West Lacrosse players and families can expect all of the current programs to remain in place, and we will continue to deliver the same high-quality training and lacrosse experiences you have come to expect in the North Bay.

All West Lacrosse players & families will now have full access to all of the ADVNC Lacrosse programs, including the National Development Program. The NDP takes the top players from all ADVNC Regions and puts them on elite developmental teams in their respective age groups. These teams then go compete in top national tournaments against the best teams in the country.

This merger will create a more comprehensive and robust offering for players by leveraging the resources of both ADVNC LACROSSE and ALL WEST LACROSSE, including collegiate recruiting assistance, national and elite traveling teams, camps, clinics, and tournaments.

ADVNC LACROSSE is the leader in lacrosse training and development on the West Coast. ADVNC Lacrosse employs a deep and talented roster of accomplished Directors and Coaches. ADVNC has helped hundreds of players successfully navigate the college recruiting process and realize their dreams of becoming better players and playing lacrosse in college.

The company was founded and is led by 2003 Tewaaraton Award winner & 2003 ACC Male Athlete of the Year, Chris Rotelli. Chris attended the University of Virginia from 2000 to 2003 and played under Lacrosse Hall of Famer, Dom Starsia. As a senior in 2003, Rotelli helped lead the Cavaliers to the NCAA Division I National Championship. He was drafted first overall in the 2003 Major League Lacrosse draft, and went onto become a 4-time MLL All-Star. Chris and his wife Lucy live in Woodside with their two children and Rotelli is the head coach of Sacred Heart Prep, in Atherton, CA.

“We are thrilled to be partnering with Matt Ogelsby and All West Lacrosse. Matt is one of the original pioneers who helped build lacrosse in Northern California, and we are excited to help take All West Lacrosse to the next level with ADVNC North Bay. The All West Lacrosse programs complement our current programs around Northern California very well, and the addition of our National lacrosse network creates the perfect path for North Bay players."

- Chris Rotelli, ADVNC Lacrosse Founder & CEO.

ALL WEST LACROSSE uses the platform of lacrosse to train players how to be great lacrosse players, teammates and members of the community.  AWL has proven techniques and a methodology that helps players enhance their skills and gain confidence on the lacrosse field.  AWL instills and emphasizes the RAE culture (Respect Attitude Effort) at all of our programs - no player leaves without understanding the importance of exhibiting those character traits. That is what supports success in lacrosse, in the classroom, and in all life’s endeavors.

All West Lacrosse was founded by Matt Ogelsby, a 3x All-American at Duke University and 1995 ACC Player of the Year. He played under future Hall of Fame Coach Mike Pressler who coached Team USA to a Gold Medal in 2010 and is currently the head coach at Bryant University. Matt played 12 years professionally in the MLL and NLL, won the 1998 World Championship with the Philadelphia Wings and was named co-MVP of his team. He has been coaching in NorCal since 1996 and is one of the original pioneers in the growth of the region’s lacrosse industry. Matt coached at Marin Catholic for four years where he won three NCS titles and 2 MCAL titles. He and his wife Jenaya live in Marin with their two children, Jet & Charley Joy.

"We are excited about this merger with ADVNC and the new opportunities we can offer our customers. We see this as a significant value add for them and the local lacrosse community. As my team and I continue to lead the SF/North Bay region, I look forward to working with Chris Rotelli and combining our efforts to provide greater value and additional benefits to our customers with this partnership. AWL is known for its great programs and excellent coaching, especially at the youth levels where fundamentals of the game and player character are developed. We will continue the legacy of the RAE culture and excellence in training methodology. Merging with ADVNC, the NorCal market leader for Travel Teams, provides players in SF/North Bay access to a national program with superior recruiting methods – a force to be reckoned with on the West Coast. We view this as a great opportunity to combine our mutual strengths and deliver significant benefits to our customers at all our events and programs."

- Matt Ogelsby, All West Lacrosse Founder & CEO

On August 18th, ADVNC North Bay will hold its first North Bay select team tryout in Marin County, CA.

There will be many more details on this in the coming weeks and months.

Thank you!

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